Nina’s Notes
Nina’s Notes Podcast
#127: 🎙️ INTERVIEW | Unlocking Your Flow State with Dr. Shama Rahman, CEO of Neurocreate
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#127: 🎙️ INTERVIEW | Unlocking Your Flow State with Dr. Shama Rahman, CEO of Neurocreate

The Neuroscience Behind Creativity: How To Get Into And Stay In Flow

INTERVIEW | Unlocking Your Flow State with Dr. Shama Rahman, CEO of Neurocreate

I'm thrilled to welcome an extraordinary guest to the Nina’s Notes Podcast to expand upon insights she gave me when I wrote #119: Hacking Focus and Flow.

Dr. Shama Rahman is a true polymath. She is a neuroscientist, entrepreneur, tech innovator, and award-winning musician. With a PhD in neuroscience from Imperial College London, she's dedicated her career to understanding human creativity and cognition, and applying those insights to technology and business.

Shama is the founder and CEO of NeuroCreate, which aims to help individuals achieve flow states through innovative tools and neurofeedback. Her work sits at the intersection of neuroscience, artificial intelligence, and human creativity.

But that's not all, Dr. Rahman is also an accomplished sitarist, TEDx speaker, and she was named as one of the Top 20 Inspiring Women in Tech.

In this episode, we'll explore the importance of understanding flow, the role of AI in enhancing creativity, and practical techniques for achieving flow in daily life.

Listen to the episode on 🟢 Spotify, 🟣 Apple Podcasts, 🟠 Substack Podcasts.


Key Takeaways:

  • Creativity can be measured through brain activity.

  • Flow states are essential for optimal performance.

  • Flow is energy-intensive and cannot be sustained indefinitely.

  • Neurofeedback can help individuals achieve flow and immediate feedback is crucial for achieving flow.

  • AI can enhance creative processes and productivity.

  • Creative engagement techniques can facilitate flow.

  • Incorporating play can help induce a flow state.

  • Sleep quality impacts creativity and flow states.

  • Flow requires a balance of challenge and skill.


Recommended Timestamps

  • 00:00 Introduction to Shama's Journey

  • 02:51 Exploring the Neuroscience of Creativity

  • 05:56 Understanding Flow States and Their Importance

  • 08:53 Neurofeedback and Measuring Flow

  • 11:58 The Role of AI in Enhancing Creativity

  • 14:51 Techniques for Achieving Flow

  • 17:57 The Dynamics of Flow in Performance

  • 20:57 Practical Applications of Flow in Daily Life

  • 26:11 Creative Approaches to Overcoming Tasks

  • 27:59 Exploring Psychedelics and Creativity

  • 30:20 The Impact of Microdosing on Creativity

  • 32:12 The Role of Altered States in Insight

  • 34:30 The Connection Between Sleep and Creativity

  • 36:44 Understanding Flow and Focus

  • 39:10 Circadian Rhythms and Flow

  • 41:50 The Joy of Flow State


Where to find Dr. Shama Rahman:

Where to find Nina Patrick, PhD:


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Edited by Wright Time Publishing

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